More than just being quick, PUMA aims to achieve one thing: to be the Fastest Sports Brand in the World. As a world-renowned sports brand, PUMA has been creating, developing and designing quality sports apparel, jacket for women and footwear for all kinds of sports, from football to motorsport and golf, for over seven decades.
The Brand Story of PUMA
In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. Ever since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games, the brand had gained notoriety. More athletes were seen wearing PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.
Level Up On The Playing Field
PUMA put the fun in functionality by supplying a wide selection of well-designed sports apparel fit for sports and leisure activities. From running shoes for track and field to footwear for golf, PUMA boasts a range of comfortable sports apparel and equipment to help you perform on the playing field while incorporating sports into your lifestyle with stylish sportswear that can be worn anywhere.
PUMA’s Sustainability Efforts
At PUMA, sustainability is a core value of the business. PUMA strives to manage their environmental impact through the 10FOR25 sustainability strategy for a better world by working on ten key areas, from climate and biodiversity to human rights, to reach common goals of making better products that have a less environmental impact on nature.
Innovating with PUMA
PUMA understands the importance of creation to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation, five ethos drives innovation: be a pain, be connected, be brave, be open, and be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.
PUMA Against Social Injustices
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA jacket for women established #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.